Content structureMediumWeight 2
Exactly one H1
structure/h1Why this matters
H1 is the strongest structural hint a crawler has about what the page is about. Missing it blurs the topic; several of them leave the engine unsure which one is the real title.
How to fix it
Which advice applies depends on what the audit found. The label is the condition that triggers it.
noneAdd one H1 that states the topic, usually matching or closely tracking the <title>.
manyKeep a single H1 as the page title and demote the rest to H2.
Check your own page
Run a free audit and see which of these rules your page already passes.
Run a free audit