JSON-LD structured data exists

Why this matters

JSON-LD is the most direct signal an engine has for the entity and type of a page, and it is what attribution back to your site is built on.

How to fix it

Which advice applies depends on what the audit found. The label is the condition that triggers it.

• missing

  Add a <script type="application/ld+json"> block declaring the schema.org type that matches the content — Article, FAQPage, Product and so on — with at least name, description and url.

• all-invalid

  Fix the JSON-LD syntax errors. An invalid block is discarded whole, which is the same as having no markup at all.

Other Machine-readable semantics rules

• JSON-LD has no syntax errors
• Declares a schema type that describes the content
• title exists and is a sensible length
• meta description exists
• Declares a canonical URL
• Declares the page language
• Social preview metadata exists