Links out to external sources

Why this matters

Citing where the data and conclusions came from is a usable signal that the content was checked, and it makes cross-verification possible.

How to fix it

Which advice applies depends on what the audit found. The label is the condition that triggers it.

• few

  Add source links for the key figures, conclusions and quotes, preferring primary sources.

• none

  Cite sources for data and factual claims. A long page with no outbound links reads as unverified.

Other Trust signals rules

• Content names an author or publisher
• Has a parsable publication or update date
• Content is not visibly stale
• The site declares a verifiable entity